Ahead of the World Cup 2022, FIFA has filed for metaverse trademarks for the 2026 instalment, potentially hinting at virtual content during the competition.
FIFA Applies For World Cup Metaverse Trademarks
FIFA has submitted a metaverse application that will permit the organisation to digitise various elements of FIFA 2026.
According to trademark attorney Mike Kondoudis, FIFA has filed a trademark for selling virtual clothing surrounding the World Cup, alongside a retail store to sell these goods in.
This merchandise encompasses different products, such as online garments and devices and sporting equipment that users can purchase and enjoy.
However, it doesn't stop with the metaverse merch. FIFA also filed trademarks for more financial, crypto-specific areas. These include for generic financial services, virtual stock trading, and even cryptocurrency exchanges.
FIFA has previously established crypto deals with Algorand and Crypto.com in its bid to dominate the Web3 format. Algorand will serve as the brand's governing blockchain and digital strategist while Crypto.com will be FIFA's official exchange partner.
It is still unclear whether FIFA will actually use these trademarks to move further into the Web3 world. Currently, there is no guarantee this will happen. It could simply be a case of preventing would-be scammers from making a World Cup Inu coin to rug pull.