Xbox's recent pattern of acquiring game studios and developers, including, Bethesda, Obsidian, Mojang, and Ninja Theory, is apparently the company's new norm.
“We’re always out there looking for people who we think would be a good match and teams that would be a good match with our strategy... we're definitely not done. There’s no quota. There’s no kind of timeline where I have to go acquire studios by a certain time.”
Xbox Boss Phil Spencer On Acquiring New Studios: "We're Not Done"
Microsoft obviously owns the studios it acquires, but Spencer said that they are committed to giving those new aprtners freedom, especially in the creative process. He cited their acquisition with Bethesda as an example, saying: “Bethesda’s great at being Bethesda. I don’t need Microsoft or Xbox to come in to help them be a better Bethesda than they were.”
An acquisition strategy makes sense. Sony is also increasing the number of studios under its umbrella, and Xbox needs partners to help ensure a steady stream of games in development. It seems that strategy is paying off as well. A recent rumor suggests we know only a third of what Microsoft and its partners have in development for Xbox.