007 First Light: All Confirmed Brand Partners and In-Game Products

A man in a leather jacket stands confidently next to a sleek silver sports car. Nearby, a hand reaches for an Omega watch, evoking luxury and sophistication.
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By Alexandria LopezStaff Writer

A man in a leather jacket stands confidently next to a sleek silver sports car. Nearby, a hand reaches for an Omega watch, evoking luxury and sophistication.
  • Primary Subject: 007 First Light
  • Key Update: Developer IO Interactive has confirmed a wide range of global brand partnerships for the upcoming origin-story game, including automotive, tech, and lifestyle brands.
  • Status: Confirmed
  • Last Verified: April 29, 2026
  • Quick Answer: 007 First Light features official partnerships with brands like Aston Martin, Coca-Cola, Omega, NVIDIA, Jaguar, Range Rover, Leica, and Herman Miller Gaming.

Over the years, James Bond has partnered with plenty of well-known brands to drive that sleek, luxurious spy image.

The partnerships have usually centered around luxury brands, with Bond going on a high-speed chase in an Aston Martin and checking the time with his Omega Seamaster. These collabs are prominent in the Bond films and will continue to be in the upcoming 007 First Light game.

Here are all the confirmed brand partners and their respective products in 007 First Light.

All 007 First Light Brand Partners and In-Game Products

For 007 First Light, IO Interactive is partnering with a mix of old and new brands.

A sleek, silver sports car with aerodynamic curves sits on a rotating platform in a modern, industrial setting. The car's headlights are illuminated, giving it a futuristic feel.
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Credit: IO Interactive

You might have noticed the Aston Martin in the trailer for 007 First Light. The Aston Martin has been Bond's car of choice for years, so it's no surprise it's making an appearance in the game.

Other cars featured are the Range Rover, Defender, and the Jaguar, which have also appeared in previous Bond films.

You'll also spot Triumph Motorcycles in 007 First Light. The trailer featured a custom Triumph TF 250-X motocross bike with a unique Flamethrower mechanic. Previously, Triumph was featured in the Bond film "No Time to Die."

A dirt bike with a "Triumph" logo spews flames from its exhaust in a dimly lit garage, surrounded by people in lab coats. It conveys intensity and innovation.
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Credit: IO Interactive

Omega continues to be 007's official timekeeper. During the trailer, you'll notice that Bond's Q-Watch is actually an Omega watch.

Close-up of a hand wearing a luxury diving watch with a black dial and silver bezel. It features luminescent markers, a striped nylon strap, and conveys elegance.
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Credit: IO Interactive

Orlebar Brown is known for providing Bond's modern-day beachwear. It was worn by Daniel Craig for Skyfall and makes a return in 007 First Light.

Animated man wearing sunglasses and a light shirt, standing outdoors under a parasol. Lush greenery surrounds him, conveying a relaxed, tropical vibe.
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Credit: IO Interactive

Coca-Cola is a new partner for the Bond franchise. Previously, Bond films focused on liquor brands like Macallan or Bollinger. While liquor will still be featured in the game, we'll likely see the younger James Bond in 007 First Light reach for a refreshing Coca-Cola.

For fans in Europe and Australia, you may have noticed limited-edition 007 First Light Coca-Cola Zero cans and bottles in stores. Make sure to snag one if you see it; you might just win some exclusive rewards.

A black Coca-Cola can with gold "Coca-Cola" and "007" branding is tilted against a gold background. Text reads: "Zero caffeine, Zero worries, 1,000 daily prizes." The tone is sleek and promotional.
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Credit: IO Interactive & Coca-Cola

Camera brand Leica will also be featured in 007 First Light, making it their first appearance in Bond-related media. They'll likely be featured as one of the Q-Branch gadgets, such as the Shockwave Camera.

Herman Miller brings their gaming chairs to MI6 offices, which again can be seen in the 007 First Light trailer.

A busy office with people working at desks, illuminated by warm overhead lights. Employees collaborate, converse, and focus on computer screens.
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Credit: IO Interactive

Another unique partner is NVIDIA GeForce RTX. With NVIDIA, 007 First Light will no doubt be a visually impressive title, with ray tracing, DLSS, and AI-driven features. There will likely be NVIDIA-exclusive graphics features, such as enhanced lighting, RTX-only effects, or bonus content tied to the GeForce Experience.

Here's the full list of all official 007 First Light brand partners:

  • Aston Martin
  • Coca-Cola
  • Orlebar Brown
  • Herman Miller Gaming
  • Jaguar
  • Range Rover
  • Defender
  • Triumph Motorcycles
  • Omega
  • NVIDIA GeForce RTX
  • Leica

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