We heard rumours back in December that Sony were planning to expand their PlayStation Direct stores after a job listing appeared. Launched in 2019 for the United States, it allowed Sony to sell games, consoles and accessories directly to consumers, without a middle man. Now, they've confirmed this initiative is coming to Europe.
As part of their recent Investor Relations day, Sony outlined several "new growth vectors" which includes PlayStation Direct. Within this presentation, they confirmed plans to launch Direct before March 2022, across the UK, Germany, Ireland, France, Belgium, Netherlands, and Luxembourg.
Sony Confirms Plans To Launch European PlayStation Direct Store
Speaking about this further, Sony Interactive Entertainment president and CEO Jim Ryan confirmed:
PlayStation Direct has achieved significant revenue in the US market within little more than a year of starting operations. We plan for 300 percent further growth within this fiscal year, helped by our upcoming launch in Europe.
Based on the reported stats, it certainly sounds like a worthy venture. While PlayStation Direct generated $5 million during 2019, that rose tremendously to $200 million across the last fiscal year. Confirming they expect Direct to raise $600 million during this business year, it's clear Sony are banking a lot on its success.