The latest Hitman title has set the bar very high for the future of the series.
Hitman 3 hit new records at launch with an amazing first week. But what caused this spike in sales?
January Release Date
Hitman 3 saw an increase of 300% in sales when compared to the launch of Hitman 2. As you can imagine, this has had a massive impact on IO's focus.
Hakan Abrak, IO Interactive CEO, stated that the change to a January release window is the main reason for the increase in sales.
By committing to this new release window, the game didn't have to compete with the release of other major triple-A titles in time for the holiday season.
Hitman 2 had to compete with Red Dead Redemption 2 at launch which likely led to a massive fall in sales.
By releasing in January, Hitman 3 got the limelight it deserves and has been a massive pay off for IO interactive.
Abrak also realises there are a number of other factors that affected the game's success.
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