YouTuber Videogamedunkey’s announcement of an indie game publishing company garners mixed reception

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An image of the logo for Videogamedunkey's indie publishing company.

When he’s not inspiring mods that rebalance Elden Ring, YouTuber Videogamedunkey can usually be found making videos for his massive gang of subscribers about a variety of different games.

While the vast majority of these videos have a pretty heavy comedic focus, the most recent has a bit more of a serious idea behind it.

You see, Videogamedunkey’s starting his own indie game publishing company and others in the industry aren’t quite sure what to think.

What do you think of the idea of Videogamedunkey becoming an indie publisher?

In the video, which you can find below, Dunkey announces the creation of the company, which will be called Bigmode, and discusses why he believes it’s an important initiative to be undertaking in his trademark comic style, citing his history of making videos about indie games like Neon White and Rocket League as the primary reason why he knows his stuff.

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This slightly iffy way of presenting such a serious project as funding and marketing other people’s work didn’t seem very sensible to some established personalities in the indie games space, with Rami Ismail taking to Twitter to say: “Listen, I'll support anyone who wants to publish (or) throw money at indie games, but indies, if you're going to take a deal from someone whose publishing qualifications are ‘I played lots of games’ make sure your upfront is 130%+ of a well-paid, comfortable budget.”

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On the other hand, Bloomberg’s Jason Schreier argued that this might not be too much of an issue, saying: “I don't really have a strong opinion on this whole thing and who knows if it'll be a disaster or what, but it's hilarious to see people saying ‘he has no experience making games!!!’, like wait until you hear about who's run most video game publishers for the last 40 years.”

Meanwhile, VGC’s Andy Robinson criticised the announcement itself, saying: “I like Dunkey’s videos a lot, but the tone of his latest wasn’t great. Lots of implication that existing indie publishers somehow don’t care or understand games.”

Though, there were plenty of other positive takes on both the initiative and the video, leading Videogamedunkey to tweet: “the response to Bigmode has been incredible! Thank you so much everyone, we can't wait to bring you some great stuff.”

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Regardless of how you feel about Videogamedunkey’s new venture, make sure to follow us for more coverage of popular content creators and streamers like Ninja and Dr Disrespect.