GTA 6 Price, L.A. Noire Hint, and Everything Else Discussed by Take-Two's CEO

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By Alexandria LopezStaff Writer

A man in a tropical shirt leans against a tree, holding a phone, set against a vibrant, neon-lit urban street with palm trees and lively atmosphere.
  • Primary Subject: Grand Theft Auto VI (GTA 6) & L.A. Noire
  • Key Update: Strauss Zelnick addressed speculation regarding the cost of GTA 6, emphasizing a "fair" pricing strategy while keeping the door open for a return to the L.A. Noire franchise.
  • Status: Confirmed (Statement)
  • Last Verified: April 29, 2026
  • Quick Answer: Take-Two CEO Strauss Zelnick signaled that GTA 6 pricing will focus on "value delivery" and fairness, while legacy IPs like L.A. Noire remain under constant evaluation.

Take-Two CEO Strauss Zelnick has answered some of the questions fans have been dying to hear.

On April 29, Zenick spoke at iicon, a conference for video game executives. There, answered questions about GTA 6's pricing, as well as the possibility of a new installment to another much-loved game series.

Curious? Read on to learn what Zelnick had to say.

Was the GTA 6 Pricing Revealed?

No, Zelnick did not reveal the pricing of GTA 6. However, he hinted it might be much lower than people are expecting, stating that he wants consumers to feel like they were charged fairly for something they like.

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Credit: Rockstar Games

He stated, “Consumers pay for the value that you bring to them, and our job is to charge way, way, way less for the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.”

READ MORE: GTA 6 Rumors: New UGC Marketplace and Major Rapper Cameo Leaked

Zelnick also mentioned that their goal is to deliver "something amazing" and wants people to believe the price is reasonable. He added that compared to other industries, game pricing has gotten cheaper over the years.

Will L.A. Noire Get a Sequel?

Zelnick also brought up the possibility of an L.A. Noire Sequel. While nothing is set in stone, they stated that "We’re looking at doing something in the future with all of our intellectual property."

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Credit: Rockstar Games

READ MORE: GTA 6 Could Reportedly Release on PC Before March 2027

The CEO added that the teams are always looking at the IPs they have and what they can do with them. While there is currently no L.A. Noire project in the world, there's a chance they could do something with it in the future if they have a team that is passionate about working on the title.

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