Xbox Game Pass Subs Increased Last Year, but They’ve Not Hit Microsoft’s Target

We've seen some rumblings about Microsoft's Xbox Game Pass subscription numbers lately. After Take-Two Interactive's CEO Strauss Zelnick may have erroneously told us Microsoft hit 30 million subscribers - which would've been 40% growth - a recent financial filing confirmed where Game Pass is at.

Turns out, Zelnick may not have been far off. As reported by Axios, for the 12 months ending on June 30, 2021, Xbox Game Pass subscriber growth went up by 37%. However, the last publicly reported figure, 18 million, was provided back in January, so we don't know what these exact numbers are.

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Xbox Game Pass Subs Increased Last Year, but They’ve Not Hit Microsoft’s Target

However, this 37% seems to have fallen short of Microsoft's ultimate target. According to Axios' report, Microsoft were aiming for a 48% growth goal, so these figures falls 11% short but it's still respectable growth.

Hopefully, Xbox will soon clarify just where Xbox Game Pass' numbers are currently at. Compared to the 2019-2020 results where this subscriber count went up 86%, you can see why Microsoft pushed for it. We'll keep you updated if there's any further developments.