07 May 2021 5:17 PM +00:00

Pokimane blasts Twitch stars who abuse tactics to get subs

It was pointed out by Pokimane just how greedy many streamers can get with their subscribers. Some streamers have a habit of upping their goal quickly as soon as it's reached and acting as if they need it desperately. In Pokimane's opinion, they already make a lot of money and don't need to keep this up.

To quote Pokimane:

"People who have like 50k subs and they're saying 'let's get to 51k!' all the time, and I hate telling people what to do, but I find that off-putting… You make so much money… You must be very, very well aware doing that is such an easy and clear marketing tactic to convince people to give you even more money. That's crazy. Is that really necessary? It's just really not!"

To clarify, she is speaking about people who make well above their means but push those who live paycheck to paycheck to give the streamers more money.

Pokimane is entirely right that popular Twitch Streamers make a good deal of money

Streamers get half of the price of each subscription, making determining the minimum a streamer makes easy. If someone has at least 50,000 subscribers, they're making at least $125,000 a month. Pokimane does make a good point; these streamers don't have to push for more with each of their streams.

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Few Twitch streamers indeed have over 26,000 subscribers; only 13 Twitch streamers are above that threshold. Adin Ross, for example, has less than 50,000 subscribers on Twitch but is the 5th most subscribed to person. However, this does not mean popular Twitch streamers are starving.

Twitch Streamers get paid per month, which ends up being a reasonable sum of money, and the top 100 streamers make more in a month than many people make in a year. Therefore someone like Pokimane would earn at least $23,335 per month with her 9,000 subscribers. The top 100 streamers who continue to push their fans to pay more are going overboard; Pokimane is right.

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Any business needs marketing to grow, so streamers find themselves in an awkward situation. They can continue pushing their subs to continue giving more, or they can leave it alone and face stagnation. It's a bit of a catch-22, but sometimes good content speaks for itself. Subscribers will come when the content is good.

Pokimane simply wants them to stop acting as if they need the money so badly. Currently, there's no way to do that and push for more active subscribers. Twitch should come up with a less aggressive way to get fans to subscribe to Twitch Streamers.