Nintendo Looking To Bring IP To Non-Gaming Audiences, Annual Report Reveals

Nintendo's annual report suggests that the company is looking to broaden its horizons by delivering "its entertainment to a wider range of consumers than ever before by recognizing Nintendo IP as its strength".

The company is looking to engage customers outside of the videogame space, which makes sense - an animated Mario movie has been in the works for some time, along with the long-awaited Nintendo theme park, Super Nintendo World and the recent Lego collaboration.

Nintendo Expanding Outside of Gaming?

“The Company group is seeking to deliver its entertainment to a wider range of consumers than ever before by recognizing Nintendo IP (including characters and worlds from its games) as its strength, in addition to developing integrated hardware-software products,” the report explains.

“As a company that creates entertainment to bring smiles to people’s faces, Nintendo strives to create new forms of entertainment while maintaining a robust business structure."

“To expand our business, our highest emphasis is placed on providing users around the world with exciting forms of entertainment that they have never experienced before.”

“We will continue to flexibly transform ourselves by adapting to changing times while constantly valuing the spirit of originality based on the belief that ‘the true value of entertainment lies in its uniqueness’ – and will endeavour to continue providing products and services that people will be positively surprised and delighted by"

Which Nintendo franchises would you want to see move away from gaming, and in what way? We like the idea of a Legend of Zelda animated series or a terrifying Mario restaurant that deals exclusively in mushroom-filled foods.

For more articles like this, take a look at our Gaming News and Super Mario page.