We're a week on from the release of FIFA 22, and things have gone rather swimmingly so far.
The hit football franchise has once again taken it's perch at the top of the footballing sim market, with the revamped Career Mode proving a huge hit for this years players.
But despite the age old adage of "if it ain't broke, don't fix it", we could be seeing a major rebrand from the FIFA franchise in the coming months.
Here is everything we know.
No More FIFA?
That's right, EA Sports are currently exploring the idea of renaming the FIFA franchise.
It comes just months after Konami rebranded their Pro Evolution Soccer brand to eFootball, although EA will hope for a more stress-free transition.
In a short statement discussing the launch of FIFA 22, EA Sports Group General Manager Cam Weber had this to say:
"As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world."
As of yet, nothing is set in stone, but it's a major step in the direction of a new era for EA Sports and FIFA.
Licenses & Partnerships
One of the driving factors in EA's success is the vast amount of licenses and partnerships that they have secured over the years.
Their recent struggles with the Serie A being the only blotch on a near perfect record on the licensing front.
If you were fearful that the rebrand could see the likes of Manchester Blue and North London Whites make a reappearance into the football gaming world, then don't be, as any potential renaming will not have any detremental effect on the current partnerships.
Piemonte Calcio may be around for a little while longer though.