Call of Duty Vanguard made its official launch on November 5th and the latest instalment of the Call of Duty series has been called the worst UK launch in 14 years. According to the reports of GamesIndustry.biz, Vanguard's launch sales in the UK are down over 40% compared to last year's game.
Prior to its release, Activision and Sledgehammer Games revealed that Vanguard will take players back to the era of World War II, much to the excitement of the community. However, the latest GSD data shows that the physical retail sales dropped to 26% along with a fall of 44% in digital sales.
Will Vanguard Be One of Call of Duty’s Worst Performing Titles?
Despite its surprising drop in UK sales, Vanguard made it second on the list as the biggest game launch of the year behind FIFA 22. One of the possible factors for the downfall in sales could be due to Battlefield 2042 and Halo Infinite releasing in the same window.
Call of Duty: Black Ops was released in 2010 and registered record launch sales in its opening week. According to multiple sources, Vanguard sold nearly 200% fewer copies in its opening week when compared to Black Ops, which may have something to do with the launch of Warzone, Call of Duty's free to play, and more popular, offering for players.
Amid all this, Call of Duty fans will be looking forward to the next instalment, Modern Warfare 2 which is scheduled to be released in Q4 of 2022. It'll be interesting to see if the sales for Vanguard improve in the coming weeks, especially with Battlefield and Halo's launch.