Sanrio Launches First In-House Game Studio and Announces Party Land for Switch

Colorful Sanrio characters, including Hello Kitty, seated in a playful, pastel gaming room with a neon "Sanrio Games" sign overhead. Joyful and vibrant.
alexa author
By Alexandria LopezStaff Writer

Colorful Sanrio characters, including Hello Kitty, seated in a playful, pastel gaming room with a neon "Sanrio Games" sign overhead. Joyful and vibrant.
  • Primary Subject: Sanrio Games / Sanrio Party Land
  • Key Update: Sanrio has established its first internal game studio, "Sanrio Games," and plans to release 10 titles by 2029.
  • Status: Confirmed
  • Last Verified: April 21, 2026
  • Quick Answer: Sanrio Games is Sanrio's new in-house studio. Their first game, Sanrio Party Land, launches in Fall 2026 for Nintendo Switch and Nintendo Switch 2.

There have been plenty of Sanrio-themed games, but it's only now that Sanrio Company, Ltd. has announced its first in-house game studio.

While Hello Kitty Island Adventure was a massive hit when it launched in 2023, this and previous Sanrio games were actually licensed out to third-party developers and publishers.

Now, the company behind Hello Kitty is finally preparing to create its own games through its own studio, with 10 titles in the pipeline. Here's everything there is to know!

Sanrio Announces Game Studio & First Title

Sanrio has launched its first in-house game studio, Sanrio Games. The goal of Sanrio Games is to "spread the circle of happiness around the world" with video games. With Sanrio Games, players will be able to experience the worldview of the franchise's characters.

Colorful cartoon scene of Sanrio characters flying over a whimsical village with balloons, surrounded by blue skies and puffy clouds, creating a joyful atmosphere.
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Credit: Sanrio Games

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The company aims to release 10 titles over the next three years. Their first title, Sanrio Party Land, will be a party game for the Nintendo Switch and Nintendo Switch 2. Set in a town, players create their own original avatars and play mini-games with their neighborhood Sanrio characters.

Sanrio Party is scheduled to be released sometime in the fall of 2026, while the second game is expected to arrive in March 2027.

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