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Take-Two Interactive's latest Q1 2026 Earnings Call saw a huge jump in activity in Grand Theft Auto V as it continues to post astronomical numbers, most especially with its GTA Online, where the numbers have increased 50% year after year. The franchise’s momentum has not slowed, with GTA V now selling over 215 million copies worldwide and still acting as the backbone of the series’ success.
This quarter’s boost came from two big moments: the record-breaking drop of Grand Theft Auto VI Trailer 2 and the release of the “Money Fronts” summer content pack.
The GTA VI trailer sparked widespread discussion online, reigniting hype for the series as content creators (including us) broke it down minute by minute, analyzing even the smallest detail. At the same time, the new GTA Online update kept players busy with a fresh selection of content. The trailer and the summer update not only brought more players into GTA Online but also pushed in-game spending higher than expected, which is huge for a 12-year-old product. It even outlasted Rockstar Games Social Club, which was eventually shut down 3 weeks ago.
As mentioned, Rockstar said new GTA Online player accounts grew more than 50% compared to last year. This kind of growth shows that GTA Online is still thriving, even as its focus begins to shift toward the launch of GTA VI. Part of this success can also be taken from the growing RP or Role Playing community, where players create their own characters and immerse themselves in a shared online experience with others.
Rockstar’s other massive game, Red Dead Redemption 2, has also sold more than 57 million units globally to date, with 2 million copies being sold last year, even rivaling big 2025 Titles like Ubisoft’s Assassin’s Creed: Shadows and Star Wars: Outlaws.
With smart timing on content drops and a marketing push that resonated with its growing fanbase, Take-Two has managed to sustain the current game’s momentum while building excitement for the biggest game next year, Grand Theft Auto VI. If this pace continues, the company is setting itself up for an even bigger year once GTA VI finally arrives.
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