- Primary Subject: Grand Theft Auto VI
- Key Update: Norwegian retailer Komplett is offering a free GTA 6 copy to parents whose baby is born on November 19, 2026.
- Status: Confirmed
- Last Verified: February 19, 2026
- Quick Answer: Komplett promises a free GTA 6 copy if your baby is born on launch day, turning the November 19, 2026 release into viral marketing.
Norwegian electronics chain Komplett has unveiled a viral-style GTA 6 campaign, offering a free copy to those who welcome a baby on the game’s November 19, 2026 release date.
It initially drew interest because it did not resemble a standard sales push and instead felt like a playful public ad focused on timing, highlighted by a bedroom-themed poster in Norway suggesting that now is ideal if you want a due date aligned with launch.
As the claim spread, Komplett followed up on social platforms, clarifying that it wasn’t simply a joke and embracing the “GTA 6 drops in 9 months” framing with a knowingly half-serious delivery.
How Did GTA 6’s Delays Make This Possible?
The timing is the real punchline, as GTA 6 was first expected earlier, then delayed to May 26, 2026, and again to November 19, 2026, turning the prolonged wait into part of the spectacle, while the stunt itself remains relatively safe since Norway’s small population means Komplett can make the promotion sound dramatic without needing to give away an overwhelming number of copies.
They also seem aware GTA 6 could slip again (because it already has), which is why the wording keeps pointing back to the “launch date” angle, giving them an out if Rockstar moves the goalposts another time.
The real reason the story blew up wasn’t the free game itself, but the heated comment thread it triggered, with parents pointing out how unrealistic it is to sink hours into a Rockstar epic while surviving on fragmented sleep.
That’s why so many jokes centered on “congrats on the free copy you’ll never get to play,” or the darker humor of “just neglect everything and grind the campaign,” which then spiraled into replies about what parenting actually looks like in the first weeks.
The argument evolves after Norway’s parental leave is referenced, with some clarifying that although paid leave can increase time at home, it rarely offers the quiet stretch needed to dive into a game that big.
In other words, the promo becomes a broader conversation about work, family support, and who can realistically take time off, which is exactly the kind of “free engagement” a stunt like this is built to harvest.
Has Gaming Marketing Done This Before?
The campaign also feels familiar because gaming has history with absurd “birth on release day” marketing.
People immediately compared it to Bethesda’s old Skyrim-era offer that promised free games if a baby arrived on launch day (with an extra twist involving the child’s name), and the fact that at least one of those stunts was actually honored is part of why some commenters took Komplett’s claim more seriously than they otherwise would.
Once you include the ongoing GTA 6 excitement, from premium pricing rumors to expectations of social media dominance and the publisher’s assured release window, you end up with the perfect storm of high stakes, big rewards, and a date that has everyone counting down.
That’s why the promo works even if almost nobody participates; it plants Komplett’s name into the GTA 6 conversation, generates repostable images and one-liners, and basically turns the release countdown into a meme.
And honestly, the sharpest irony is the one everyone keeps circling back to, as even if you “win,” you’re likely going to be far more focused on surviving newborn life than exploring Leonida’s world—so the free copy is less a prize and more a punchline that sells the ad all by itself.
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