Coca-Cola's announced they'll be stepping back from their partnership with Activision Blizzard's Overwatch League. Initially facing a lawsuit from the Californian State - one that alleges the company's working environment had a "frat boy" culture and reports of widespread sexual harassment - Activision Blizzard's since faced a second lawsuit from company investors.
Speaking to The Washington Post, Coca Cola advised they're "aware of the allegations surrounding Activision Blizzard,” confirming they're closely monitoring this situation. While they wouldn't comment on whether they'd continue sponsorship later down the line, Coca Cola also stated:
We are working with our partners at Blizzard as we take a step back for a moment to revisit future plans and programs.
Coca Cola Halt Overwatch League Partnership Due To Discrimination Lawsuit
They're not alone in this action, either. Elsewhere, American insurance provider State Farm confirmed they're also pulling back, stating they are "reevaluating our limited marketing relationship with the Overwatch League", asking that "no advertisements run during the matches this weekend".
It follows reports that T-Mobile has also backed out from sponsoring Call of Duty and Overwatch, as their branding's quietly disappeared from their respective websites. However, the company has yet to formally comment on these reports. Either way, it's a significant blow to Activision Blizzard, one that may prompt further sponsors into action.