01 Jul 2021 12:47 PM +00:00

The Ni no Kuni MMO on Mobile Is Already Breaking Records

Proving that Netmarble doesn't even need MARVEL Future Revolution to rake in the cash, its new Ni No Kuni MMO has managed to break a revenue milestone faster than both Pokemon GO and Genshin Impact.

According to app tracker Sensor Tower, Ni no Kuni: Cross Worlds racked up an impressive $101.3 million in the 11 days after its release on June 10.

For the sake of comparison, mega-hit mobile games Pokemon GO and Genshin Impact took 12 and 13 respectively to hit the same mark.

The reasons surrounding its initial commercial success aren't obvious, though. Hitting a high revenue mark doesn't necessarily track directly to a higher player count.

Genshin Impact launched with a sprawling open world. Items, loot and premium currency could be obtained simply by exploring and completing the initial story quests.

Pokemon GO, on the other hand, really only sold PokeBalls and Potions early on. Raids didn't exist, and most items could be freely obtained by completing simple tasks like spinning PokeStops and leveling up.

Still, both of the aforementioned games released worldwide at roughly the same time. Ni no Kuni: Cross Worlds is currently only available in mobile-first markets like Hong Kong, Taiwan, Japan, South Korea and Macau, limiting its potential revenue stream.

Of all of those, the game's native Japan was the highest performing region, making up almost half of its revenue at 45%. Not far behind was South Korea at 35%, suggesting lower player engagement in Hong Kong and Taiwan.

Though Ni no Kuni: Cross Worlds is developed by South Korea's Netmarble, it's based on the Ni no Kuni franchise created by Level-5 in Japan.

Worked on with famed Japanese animation group Studio Ghibli, the original PS3 and Nintendo DS games were followed up with not only a numbered sequel, but remasters and spin-offs.

There's no word on whether Ni No Kuni: Cross Worlds will launch outside of Asia just yet, but its success could set it down that course.