04 Aug 2021 4:15 PM +00:00

LCS Reveal New FTX Sponsorship Deal

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Riot Games has now announced the newly formed partnership between the League of Legends Championship Series (LCS) and cryptocurrency exchange FTX.

LCS x FTX Announcement

The official LCS Twitter account posted the announcement about the new partnership, highlighting that that FTX will now become the ‘official cryptocurrency exchange’ of the LCS for the next seven years.

As part of the deal, FTX will now be sponsoring various segments of the LCS, including the graphics or logos that will be seen on the live broadcast of the tournament.

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FTX Branding Incoming

Riot Games has now released a statement about the possible changes that will happen because of the new deal.

“Starting this weekend, fans will notice FTX branding on the LCS broadcast around the most valuable currency in League of Legends: Gold. Player net worth, total team gold and those rollercoaster gold graphs will all be presented by FTX. Additionally, FTX will directly sponsor the LCS Most Improved Player Award, to be voted on by a cross-section of Rioters, media and team representatives.”

FTX x TSM

As for the side of TSM, this isn’t the first time they landed a deal with an esports-related organization or governing body.

Just last June, they entered a deal with TSM in a 10-year deal mounting around $210 million (around £150 million).

But now, the crypto exchange company will be the official crypto partner of LCS, which is North America’s premiere League of Legends league.

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