Rockstar's Grand Theft Auto series has been going strong since 1997. Millions of people still buy GTA V every year, despite the game's age, Rockstar just released (perhaps prematurely) the GTA Trilogy Definitive Edition, and Take-Two says they expect the series to continue running for a long time.
As spotted by VGC, Strauss Zeknick, the CEO of Take-Two Interactive expressed his thoughts on how well he believes the series can survive in the face of broader industry changes or whether it's time to just move on from GTA. He said:
If it’s really, really great it will keep going. I don’t know if you saw it, I just saw the new Bond film, that was great. And you would like every franchise to be James Bond.
GTA Franchise Could Last As Long As James Bond, Says Take-Two CEO
There are precious few entertainment franchises of any sort that fall into that category, but they do exist. And I think GTA is one of them, I think Red Dead is one of them, NBA is obviously one of them because the game will continue to exist.
That's assuming the development cycles for each game don't continue falling apart in chaos. GTA 6 has reportedly been rebooted multiple times following changes in creative direction and shifts in leadership.