The Nintendo Switch Was A 'Make Or Break Product' For Nintendo

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The Nintendo Switch is still one of the world's most popular consoles.

It has set record sales in recent months, and Nintendo does not appear to be slowing down anytime soon.

When the console released, it took over the world; its innovative design was something only Nintendo could imagine.


But, it appears Nintendo was highly concerned regarding the release of the console according to new commenters from former Nintendo president, Reggie Fils-Aime.

Here's what he had to say! 


Make It Or Break It

Reggie is one of the most recognized faces when it comes to industry executives.

The former president of Nintendo America recently spoke during a Twitch stream as apart of the New York Gaming Awards.

During this time, Reggie touched on some topics about the success and pressure they felt when releasing certain consoles. 


Here is what Reggie had to say, thanks to a report by Nintendo Life regarding this Twitch stream: 

You know, Nintendo has done so many innovations in the space... I think what Nintendo did with the Switch, after the poor performance of Wii U, I think to me and what I was part of, that's my lasting memory.

People forget, when the Wii U launched, the performance over that life cycle was so poor, I mean it was the worst-selling platform, I think maybe Virtual Boy was a little bit worse, but Wii U underperformed pretty radically in the marketplace.

And when your only business is video games that next had to be successful and the Switch continues to be a dynamic platform - selling exceptionally well. And the ability for the company to come up with the concept, to bring it to life, to bring it to the marketplace, to have not only great first-party content but great third party and independent developer content - that is going to be something I will always be proud of.

Along with so many of the other things I was part of, but the Switch really was a make or break product for the company and luckily it was a hit.


So, it appears that the Switch was a do or die console for Nintendo, but thankfully it has panned out better than they expected. Especially in 2020, as the Switch was still one of the highest selling consoles of all time!