Beyond NRG, the UK's most widely distributed gaming energy supplement, can now be found in 375 Holland & Barrett Stores across the country.
The move sees the chain create its first gaming category, offering 400g tubs of various flavours.
Beyond NRG Comes To UK High Streets Thanks To Holland And Barrett
Beyond NRG recently conducted a study that suggests that 46% of the British public believe gaming is a viable career path, and 33% of people surveyed would love to make the jump to the profession full-time.
You can check out the Beyond NRG range here.
Billy Webb, founder and CEO of NRG had the following to say on the deal:
“We are seeing an incredible difference in how people view esports this year. There is a billion-pound global supplements industry all targeted towards fuelling your body for physical sports – but limited options that fuel mental performance for this ever-growing category.
“We wanted to create a drink that genuinely helps people compete, along with putting nutrition at the forefront of their minds. With a rush of natural energy, zero crash and more importantly, a range of vitamins and minerals, Beyond NRG can give players their recommended daily intake in just two scoops.”
For more on esports, check out our coverage of the latest CDL Stage 4 Major, which was won by Atlanta FaZe.