Activision Blizzard To Embrace Free To Play Model Following Warzone Success

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Activision Blizzard is one of gaming's largest publishers, and the company has an earnings call coming up very soon.

February 4th, 2021 was when they held their annual earnings call, and there was a lot of news to emerge from this call.


Not only are the numbers reported during the call outstanding in terms of revenue, but they also indicated major changes are occurring across all their titles.

Here's what you need to know! 



Geoff Keighley reported on Twitter that during the earnings call, a rather surprising announcement was made by Activision Blizzard.


Apparently, going down the line they will be copying the framework they have started to use for Call of Duty across all of their titles. 

This includes making other franchise free to play and having premium content such as battle passes. 

Activision Blizzard has said it is planning to apply the Call of Duty® framework across its other franchises, including premium content, free-to-play access to all consumers, expansion to mobile and continuous regular delivery of in-game content.

From what we can tell, this basically means we are going to see other Activision Blizzard titles move to a different model in the coming years.


For those who do not know, these are the current games playable within the Activision Blizzard PC client: 

  • World of Warcraft
  • Diablo 3
  • Starcraft 2
  • Hearthstone 
  • Heroes of the Storm 
  • Overwatch
  • Starcraft
  • Warcraft 3
  • COD Black Ops 4
  • COD Warzone
  • COD Black Ops Cold War 

We can speculate that Overwatch will be the next game to copy this model, but we do not know any further details at the moment!