With its collaboration with Lebron James, Fortnite has gone above and beyond. From the mural to the skins to a possible future Looney Tunes collaboration. Fortnite seemed intent on marketing this collaboration to the fullest extent.
Additionally, Epic Games has raised the stakes yet again. In Los Angeles, a Fortnite-themed taco shop will be opening very soon. All of this is a part of the collaboration and maybe the most permanent marketing strategy ever.
Fortnite is opening a Taco Shop in Los Angeles
It seems like Fortnite collaborations just keep coming. With the addition of a LeBron James skin in honor of the release of Space Jam: A New Legacy, they have taken this collaboration to the next level. In a move that can only be described as revolutionary, Epic Games is opening up a restaurant.
Epic has announced plans to open a taco store in Los Angeles, according to ShiinaBR. At the moment, it's unclear if this will be a permanent store or just a promotional ploy, but opening and running a restaurant will probably be expensive. When you take this into account, the chances of it succeeding are relatively high in the long run.
Opening any kind of restaurant is usually a considerable loss in the first year, so it's doubtful Epic Games would have done this without thinking long term. In fact, this would work better if it was a long-term decision. One of the most remarkable aspects of this is that it may change depending on the kind of collaboration Fortnite actively pursues. This makes it a physical marketing campaign that generates revenue while advertising to local residents.
As of now, Tacos will be served at the location, and the theme of the restaurant will honor LeBron James. The term Taco Tuesday is well known to anyone who has had a taco before. Still, LeBron James has become somewhat notorious for his Taco Tuesday videos on social media platforms such as Instagram and Twitter. It's similar to Chris Pratt's "What's my snack?" only not as popular.
We'll have to wait and see what will come of this newest venture.