EA Sports have enjoyed a rather scot-free release of FIFA 22.
With the exception of some teething issues with Ultimate Team rewards, there has been little reason for fans to complain, with the changes to Career Mode and improved gameplay proving a hit with fans.
But despite the success of FIFA 22 so far, EA aren't resting on their laurels. They have already started preparation for FIFA 23 and beyond by striking a long-term partnership with FIFPRO.
Electronic Arts & FIFPRO Renew Partnership
Authenticity is one of the main driving factors behind FIFA's success, with recent releases more realistic than ever before.
FIFPRO play a key role in that authenticity, providing thousands of player names and likenesses as part of their license agreement. They also provide fans the opportunity to play in the UEFA Champions League, CONMEBOL, Libertadores, Premier League, Bundesliga and LaLiga Santander.
With that in mind, EA Sports Brand Vice President David Jackson knew of the importance of securing the long term deal with FIFPRO:
"Our players regularly remind us that one of the most important aspects of an EA SPORTS experience is the deep immersion created through authentic use of the world’s greatest leagues, teams and talent -- it’s how we continue to uniquely blur the lines between the digital and physical worlds of football”
“FIFPRO will continue to be an important partner as we build the next generation of EA SPORTS football experiences for players around the world”.
The deal takes place with immediate effect, although it is not known how long the agreement will run for.
"The Best Interactive Experience For Football Fans Worldwide"
Theo van Seggelen, Statutory Director of FIFPRO Holding, also spoke of his delight at extending the deal with EA Sports:
“We are extremely pleased to extend the long-term relationship with EA SPORTS, a true partner that’s committed to create the best interactive experience for football fans worldwide."
The deal comes at a key time in the life of the FIFA franchise, which could be set for a complete rebrand in the coming months as EA Sports explore the possibility of dropping 'FIFA' from their name.