On September 20, Dolce & Gabbana launched its debut NFT collection.
The nine-piece collection entitled Collezione Genesi includes both physical, handmade items, and their NFT counterparts.
One item, however, has garnered particular attention from the crypto community. The Doge Crown.
The Doge Crown NFT
While Doge is now synonymous with the iconic Shiba Inu meme that spawned Dogecoin, one of the most prolific altcoins that currently has a market cap of $27bn, this is not the inspiration for The Doge Crown.
Instead, the crown gets its name from The Doge of Venice – which also translates Duke of Venice – the historic ruling position of Venice.
This hasn’t stopped Dolce & Gabbana, and its partner UNXD, from leaning into the link for its NFT collection, however.
As stated on the UNXD website:
Legend has it that the one who possesses The Doge Crown will be the self-appointed King of Crypto.
With a current bid of 165 wETH ($515,790 at the time of writing), The Doge Crown is the most expensive item in the collection - one that surely only a handful of collectors could purchase.
As The Doge Crown’s auction nears its end, UNXD has appeared to call on Elon Musk to anoint himself the King of Crypto. The self-described ‘Dogefather’ has become a key figure in the Dogecoin community.
Of course, while the ‘King of Crypto’ is just a marketing term attached to Dolce & Gabbana’s NFT collection, the line “Uneasy lies the head that wears the crown” from Shakespeare's Henry IV does apply to the current crypto space.
With the industry facing unprecedented levels of regulatory attention in both the US and China, perhaps a uniting crypto figurehead is needed. Although buying an NFT crown isn’t the best way to decide that in a decentralised space.