God Hates NFT Anti-NFT Protest Turns Out To Be Marketing Stunt

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Anti-NFT sign
Credit: Unsplash

The NFT.NYC event in New York was the place of an anti-NFT protest yesterday, but it turns out the protest was a marketing stunt for a streetwear brand's own collection.

Commonly referred to as the God Hates NFT protest due to one of the signs used, images from the protest circulated online as it happened, spurring diverse reactions from holders.

A group of people carrying protest signs stating "God Hates NFTs," and "Crypto is a sin," managed to give a good laugh to the global crypto enthusiasts. However, it was later revealed that the protest was nothing but a publicity stunt staged by Hundreds CEO Bobby Kim to promote his NFT collection.

God Hates NFT Protest In New York Turns Out To Be Marketing Stunt

To publicize his NFT collection in the prestigious NFT.NYC event in New York City, Bobby Kim, the founder of streetwear brand The Hundreds crafted a unique way to attract attention in an otherwise cramped NFT event.

Kim decided to orchestrate a protest, a fully staged campaign in the form of God Hates NFT protest, to draw attention and popularize his upcoming NFT collection dubbed Adam Bomb Squad.

Kim disclosed the details later, adding that the whole protest was designed to popularise his upcoming NFT collection and spur user interest in his collection to draw more users.

God Hates NFT Protest Reactions

While now known to be a marketing stunt, the fake NFT protest by Kim drew out a varied reaction from cryptocurrency holders and sceptics alike.


While several users commented that they thought that the protest was indeed a serious one, others ridiculed the idea adding that the protest doesn't make any sense.

The Reddit community was particularly active, sharing minute details related to the protest on the social aggregation platform. Users were quick to identify the undertones of the protest, noting that the protest is not serious or real.

Other users joked that the protest signs themselves could be sold off as NFTs as their own collection.