An advertising campaign for the Floki Inu memecoin has rolled out on Transport for London (TfL) services this week, marketing FLOKI as the next Dogecoin (DOGE).
The advertising, spotted on posters and billboards on both the London Underground and London Buses services, reads: “Missed DOGE? Get FLOKI.”
Floki Inu is one of the many doge-inspired cryptocurrencies released in 2021. It gets its name – Floki – from Elon Musk’s Shiba Inu puppy.
Floki Inu Launches Old-School Ad Campaign
However, with $1.5m spent from its marketing wallet, Floki has pushed heavily into traditional, offline marketing campaigns across the globe. According to Floki Inu, its marketing will feature on around 300 London buses during October.
While Floki states it has major plans for the utility of FLOKI, including the launch of an NFT marketplace and an education platform called Floki Inuversity, its marketing campaign appears to focus less on the utility, and more on the potential returns.
Dogecoin is up 5110% since the start of the year, making the memecoin market an attractive endeavour for would-be investors, despite the volatility and oversaturation.
Floki’s price is currently $0.00007299 – up 48.5% since the start of October.
Floki Inu is not the first cryptocurrency advertised on TfL services. In May, cryptocurrency platform Luno ran a campaign featuring Bitcoin. It amended the advertising after the Advertising Standards Authority said did not make clear the risks of investing in cryptocurrency.
Indeed, the cryptocurrency Afrostar also featured on London Underground posters this week. The advertising stated “The next big cryptocurrency?”, although the BSC token has not yet released.