Sony PSVR Patent: Is Advertising Coming To PlayStation VR?
In the patent, the advertisements are described as "additional content" that is meant for "promoting recognition of a given thing or service". So, adverts then.
You can check out the patent image below.
In an example given, the patent could see adverts tailored to the concert a user is watching, perhaps offering merchandise or music sales. It all sounds a little Blade Runner to us.
Of course, patents are often filed for tech and features that never come to fruition, so we'll find out more as next-gen approaches.